Lauren Elizabeth Walsh

Branding, Website, & Collateral

Lauren Elizabeth Walsh is a spiritual life coach who helps women take their past hurts, feelings of self-doubt and negativity, and turn them into tools for positive change and healing.

The hand-drawn branding adds a personal and feminine flair that feels fun, approachable, and sophisticated. The iconic symbol is a stylized design taken from the “Flower of Life” mandala, referencing the spiritual nature of the brand, while also adding an extra feminine touch with the flowery imagery. The gold and red color palette brings in a classy elegance that helps widen the accessibility of the brand (rather than just appealing to “boho” spiritual types). Red tones are deep and bold, while gold evokes feelings of value and empowerment, reflective of the way women will feel through their experience with Lauren.