Branding & Packaging

Mandala Chai Cola is a fictional soda brand that evolved from an earlier design exercise where a simple star symbol was expanded to create a variety of unique logos.

Starting with the basic 5-pointed star, I created a mandala, a Buddhist spiritual symbol often used as a meditation tool. In my sketches, I noticed that the central shape resembled a star anise pod, a spice used in chai tea. From there, I developed a chai soda brand inspired by the earthy, natural tones of the spices present in the drink and used design elements borrowed from Hindu Rangoli.

The final identity and packaging design embodies the spiritual origins while also representing the unique and earthy taste of chai cola.