The Bar Cartist

Branding, Website, & Collateral

Fueled by the modern cocktail renaissance, The Bar Cartist is a one-stop shop for all your bar cart needs. Beyond that, they stock and support local artisans’ wares and offer up tips and inspo for crafting your own cocktails at home.

The Bar Cartist reached out to me to create a stylish brand reminiscent of old Hollywood and Art Deco signage with a fresh modern take. The overall style is classic yet contemporary, high-end yet welcoming. It’s inviting enough that someone buying their first bar cart won’t feel intimidated, while still sophisticated enough to build rapport with more seasoned cocktail drinkers.