High Horse Coffee

High Horse Coffee

Branding, Packaging, & Collateral

High Horse is an Alberta based coffee brand with a hip and fun personality and a bit of humble edgy coolness, like Alberta itself. We worked together to create branding and packaging that would attract a dedicated local audience and create a fun sense of community around the brand.

Each roast has its own personality and charisma. It boasts quality but doesn’t take itself too seriously. There’s a cool yet quirky vibe to each design. And the stylish yet homey visuals appeal to that easy-going local who enjoys the folksy hometown scene, but also likes the cool-points that come with discovering something a bit obscure. In every application, High Horse dishes out maximum cool points, from its artsy hand-drawn quality to its edgy and eclectic characters. The end result is a brand that becomes an immediate fan favorite. But don’t just take it from me – here’s what founder Joe McKee had to say about the post-launch success: “People tell us our coffee could taste like shit and they would still buy it because the branding is so good.”