The Secret sauce
Eclectic, Edgy, Audacious, & Unapologetic
If you resonate with any of those words, then we’re probably a good fit. While my style changes with every project to fit each brand’s unique needs, one thing remains consistent — I am constantly pushing boundaries to create work that helps you stand out, attract the clients you want, and more importantly, repel the ones you don’t. If you’re looking for safe, crowd-pleasing design, you won’t find that here. But if you’re ready to take big risks and create work that turns your target audience into a cult following, then keep reading!
Brand Identity
Branding is storytelling. It’s so much more than “just a logo”. It’s all the little details that set you apart from your competitors and connect you with your dream audience. My brand identity services are perfect for businesses looking for an impactful, cohesive branding experience that authentically tells your story and effectively attracts your ideal customers.
Timeframe: 6-8 weeks
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Brand & Web
Branding & website solutions are the ideal “turn-key/move-in-ready” option for launching with a complete brand experience so you can hit the ground running and immediately start wowing your dream audience with cohesive and powerful branding.
Timeframe: 10-12 weeks
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Packaging
Packaging design is more than first impressions; it’s about making your product so irresistibly impossible to ignore, customers can’t help but reach for it on a shelf full of competitors. Let’s work together to create killer packaging with eye-catching design and bold storytelling that’s as unforgettable as your product.
Timeframe: 6-8 weeks
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Custom Projects
Need something else? These services can be added onto any brand package or booked separately as a stand-alone project.
Packaging
+ Product packaging
Boxes, bottles, labels, tags, etc
+ Mailer packaging
Mailer boxes, stickers, etc
+ Album artwork
CD packages, vinyl sleeve, etc
Illustration
+ Spot illustrations
+ Posters & flyers
+ T-shirt designs
+ Icon sets
+ Tattoo designs
Print Design
+ Marketing collateral
Posters, brochures, cards, etc
+ Book & magazine design
Cover, page layout, etc
+ Restaurant collateral
Menus, marketing, signage, etc
Photography
+ Portraiture & lifestyle
+ Lookbooks
+ Styled stock
+ Conceptual photos
Ads, album art, book covers, etc
How It Works
Phase One
Discover
To kick things off, you’ll fill out my in-depth questionnaire and we’ll do a discovery meeting to dive even deeper into your goals and brand needs. We’ll collect inspiration, research competitors, analyze your target audience, and compile ALLLL of that into a moodboard and brand strategy we’ll use as the foundation for your project.
Phase two
Create
This is where the magic happens! Building on all that groundwork we laid in the first phase, I’ll start creating and designing. I’ll develop a couple solid concepts and present these with mockups and visuals so you can fully see the brand strategy come to life.
Phase three
Collaborate & Refine
This is a major collaborative process and your feedback is important for fine-tuneing and creating a badass brand that successfully communicates your goals and values. It’s crucial you take time to provide concise and constructive feedback, letting me know exactly what you like, don’t like, and – most importantly – why.
Phase four
Expand & Launch
We’ll create supporting designs (like collateral, web design, etc) and repeat phase 2 & 3 until you’re totally head-over-heels madly in love with your new brand. I’ll transfer final files with guides so you’re completely confident launching your project into the world!
Client success story
“Since the launch of my rebrand, I can honestly say my life has changed.
Before rebranding, I was stuck going down a career path that didn’t fulfill me. Reaching out to Corinne was the step I needed to take towards pursuing my passion. As soon as I did, I felt a huge shift in my life and in my career. I feel more fulfilled and in alignment with my purpose than ever before. I’m attracting the kind of work I’ve always wanted. I’ve been able to price my work at what I feel its value is. And I’ve created an amazing community and fan base that loves and resonates with my work. Showcasing my philosophy was key and Corinne effortlessly embodied it throughout all of my branding. I still receive messages daily from people saying how much my branding was a huge part of the reason they reached out to me. It’s helped set me apart and displays exactly what I want people to know about my work.
I’m so stoked with how it all came out and it’s played a huge role in my growth as a business and as a person. She not only created a badass brand for me, but she helped me get in touch with my purpose. And for that I’m so grateful.”
— Taylor Bartram, Goddess Within
Questions
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In 2007, I took on my first logo design client and haven’t looked back since! I was self-taught for most of my early career. Then I attended San Diego State University to get a formal education studying branding, typography, and packaging. In 2014, I graduated with a BA in Graphic Design and have designed logos, websites, packaging, and so much other rad stuff for hundreds of awesome brands worldwide.
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Since we work super closely together on your project, I want us to feel totally in sync. If you like my style and resonate with my design values, then we’re off to a good start! Compatibility is key, so we’ll meet up via Zoom to get acquainted and discuss your project, and from there we’ll assess if we’re a match made in design heaven before making it official (yeah, it’s a bit like a first date).
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Every project is different, so it’s super important we jump on a complimentary intro call so I can get acquainted with your business’s unique needs. I’ll then put together a custom proposal catered specific to your project. Ballpark, my clients invest between $6k–20k in their branding, website, and packaging projects.
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Absolutely! I know branding is a big investment and one I want to make as painless as possible. Payments are typically broken up into 4 easy installments that are due through the duration of your 2-3 month project. Longer payment plans can be arranged if needed.
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Branding projects are typically 6-8 week collaborations and brand + website projects have a usual 10-12 week turnaround.
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I book branding projects out 1 quarter in advance. So your project will likely be scheduled to start 1-3 months from now, depending on my availability. I can sometimes accommodate rush jobs for a fee.
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I help with bits of copy like taglines, brief messaging, and some minor copy editing. But for lengthy copy needed for your website or info guides, you’ll want to hire a copy writer for that.
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When you’re ready to get started, I’ll send you the Design Questionnaire. This worksheet digs deep into your brand goals, so it’s important you have a good idea of who/what your company is as this sets the foundation for your project. (If you’re still in the early stages of deciding what your brand is all about, we may not be a good fit just yet. You might benefit from a Brand Coach to get more clarity on your mission.) Once we’ve met, gone over your questionnaire, and you’re ready to get locked in, I’ll send a proposal with a couple package options. From there you’ll sign the contract and make a 25% deposit to reserve your start date in my next available quarter. Another 25% is due before your official start date.